Coming soon — iOS

You know exactly
what to do.
You just can't start.

It's not laziness. It's not bad character. Your brain's initiation system works differently — and every existing app is solving the wrong problem. We're building the right one.

Built by someone with ADHD — not someone who claims to understand how you feel.

Founding member pricing available now — first 500 only, $7/month locked forever

Please enter a valid email address.

No spam. Just launch updates and your founding member confirmation.

✓ You're in. Founding member spot confirmed — $7/month locked forever.

Step 1 — Feel the cost

What is your
ADHD tax costing you?

Executive dysfunction doesn't just cost time. It costs money. Enter three numbers and find out yours.

Adults with ADHD lose an average of 22 workdays per year to productivity loss when untreated. Your number below is calculated from your actual income.

Source: WHO World Mental Health Survey Initiative, Hilton et al. (2009)

Annual income

$ per year

Hours lost per week to task avoidance

5 hrs / week

1 hr30 hrs

Weeks worked per year

weeks

Your ADHD tax

$9,375

your brain couldn't access this year

Consistent with published research estimating $8,900–$15,400 in individual annual productivity loss from ADHD.

Hours spent waiting to start 240 hrs

Your hourly rate $39/hr

Value stuck in the starting gap $9,375

App costs per year $84

You'd save $9,291

Step 2 — The fix

From stuck to started
in under 90 seconds

Most apps try to manage your tasks. This one diagnoses why you can't start the one in front of you — and removes what's in the way. In real time.

Tell us what you're stuck on

One text field. No setup, no categories, no system to learn. Just describe the thing you can't start.

What's actually in the way gets named

The app pinpoints which blocker is in your way. In plain language, not clinical terms.

One intervention. One reward.

A single, specific thing to try — matched to what's in the way and your energy level. Paired with a dopamine reward your brain will actually respond to.

Tap "I started"

That's it. No streaks. No guilt if you don't tap it. Every session quietly builds a picture of how your brain works.

Target: under 90 seconds from app open to task started

Step 3 — It gets smarter

The more you use it,
the more it knows you

Most tools treat every stuck moment the same. We remember. After enough sessions, it starts recognizing the patterns in how your brain works — and the help gets sharper because of it.

①

Your patterns start to emerge

"You hit fear of failure on 80% of work tasks — even small ones."

Every session adds a data point. Over time the app recognizes which patterns show up most for you, on which kinds of tasks, and at which times of day — without you having to track anything.

②

Interventions get personalized

"The 'one sentence' trick works for you. The timer doesn't."

When the app knows which interventions have worked for you before — and which haven't — it stops suggesting the ones that don't land. The recommendations become yours specifically, not generic ADHD advice.

③

Dopamine rewards stay fresh

"You've used the coffee shop reward 6 times — here's something new."

ADHD brains habituate fast. The app tracks which rewards you've been leaning on and rotates in alternatives before they stop working — keeping the motivation loop intact without you having to think about it.

This is what separates session 1 from session 30. The first time you use it, it helps you start. By session 30, it works with your brain to get ahead of the blocks before they fully set in.

Step 4 — Claim your spot

Lock in founding
member pricing forever

The first 500 people who sign up lock in $7/month — permanently. No matter what the price becomes at launch or after. This isn't a discount. It's a founding rate that never changes.

$7/month locked forever — never increases, regardless of future pricing

First access — get the app before public launch

Name the app — founding members vote on what it's called

Founding member badge — permanently recognized in the app, forever

Founding member pricing is available to the first 500 people who sign up. When that fills, this rate closes permanently.

Please enter a valid email address.

No spam. No pitch deck. Just launch updates and your founding member confirmation. Unsubscribe any time.

✓

You're in.

Founding member spot confirmed. You'll hear from us when the app is ready — and your $7/month rate is locked.

Step 5 — You decide

What should we
call this thing?

Decision paralysis is real. Help us pick.

Embered Path

Slait

Ignis

Kova

Velo

Nudge

Something else —

Your vote is in. We'll announce the winning name to all founding members before launch.

You know exactlywhat to do.You just can't start.

What is yourADHD tax costing you?

From stuck to startedin under 90 seconds

The more you use it,the more it knows you